In my opinion,
Mass Media always does not mean journalism. If Ravi is good at his writing skills then he can be a script writer. As you have mentioned, marketing is not one for him, he may choose to be behind the scenes and explore the market. Digital marketing is high in demand these days. He need not go for MBA, he can choose Google certified Digital marketing courses and start earning.
There are courses on Sports management, he can be a sportscaster. He need to explore all the possible options available to him, and then decide.